Tony's Tip No. 14 (Full Text) - You need Feedback

Tony’s Tip No. 14 (Full Text) – You need Feedback

 “We all need people who give us feedback. That’s how we improve.” – Bill Gates

Bill Gates, as everyone knows, is one of the richest men on the planet, who has built his business on feedback.

We all know what his feedback is, he launches software programmes and lets us tell him what’s wrong.  If your Microsoft programme goes wrong, the programme asks you to report it.

His business is a complicated one, as when you write software you cannot check every single action that someone may, at some point in time, carry out, which is why for Bill Gates and Microsoft feedback is so important. Without feedback it would take many years for his products to reach the market.

The most important thing to remember is that he acts on that feedback, and that is what has allowed Microsoft to grow so big.

Remember it started as a small business, and then by finding out exactly what people needed, slowly grew into the monolith it now is.

In fact, we all need to learn the lesson that “Feedback” is important.

It is essential that once we have that epoch changing idea, we talk to as many different people as possible.  Don’t be frightened someone will pinch your idea, they may, but they won’t have your enthusiasm and conviction, so don’t worry, it is so much more important to talk to people about it and get their angle on it.

There are certain people’s opinions you have to be very careful with and those are your family and close friends.  They are nice, they don’t want to hurt you so they will always tell you how good it is. You need to talk to people who don’t know you, who are part of your target audience and will tell you the truth.

To make certain they are telling are the truth, it is always worth when they tell you they think it is superb, to ask them if they will buy it.

I’ve rambled a bit, this is because when I read this quote from Bill Gates I realised just how important it is talk to people and get independent feedback.

Tony Dalton

© Tony Dalton
author of Cash Management
published by A & C Black ISBN 978-1-4081-3984-4
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