9 - Why are so many would be Entrepreneurs such bad salesmen?

9 – Why are so many would be Entrepreneurs such bad salesmen?

Tony’s Tip 9

Why are so many would be Entrepreneurs such bad salesmen?

Why when a potential entrepreneur comes up with an idea it is impossible for him or her to explain it in such a way that a future investor can understand?

I ask these questions because I have recently been working with Coventry University helping several small businesses the UK and across Europe. Every one of these people are enthusiastic about their product, but other than their enthusiasm they don’t seem to be able to sell their ideas or even explain them to me.

Which is why I ask them to give me their idea in just 50 words, then …

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