Keep in Touch (Full Text)

Keep in Touch (Full Text)

Keep in touch” are the three most important words in business today.

In business we must to keep in touch with our customers, our suppliers and our bank. In our personal lives it is just as important to keep in touch with those we need to pay.

Seldom does anyone, without any prompting, ring up to say they can’t pay?  But if you do phone up, the reply is usually “Thank you for letting me know”, and you get more time.

Why because you are “Keeping in touch”, they know who you are and they know that in the end you will pay, even though you are actually using their money.

This is what really successful companies do, they make friends of their suppliers. Charles Dunstone, who started Carphone Warehouse, says: “You have to be a good partner to your supplier.  Suppliers are the cheapest working capital you’ll ever get” and he’s now a billionaire!

So next time you have a problem paying ring before they start chasing you.  You could get a pleasant surprise.

The reason it works is that all businesses need cash and if you don’t talk to them they to assume your cash won’t come in, and that’s when they get nasty.

Finally, by keeping in touch I know of a company who had their telephone bill halved!

© Tony Dalton - author of Cash Management published by A & C Black
ISBN 978-0-4081-3984-4. Available at